Hi, I'm Rory...

a freelance web designer specialising in
wordpress development ecommerce seo optimisation process automation speed optimisation website strategy user experience

I build digital experiences that attract customers and boost sales. Book a discovery session to see how working together can help your business bloom
01
SERVICES

I do much more than design and build stunning websites

All the services I offer have one thing in common, they are growth-focused. Meaning, your website should be doing more than just looking good.

Not sure what services you need?

Web Design & Development

Websites that resemble a work-of-art are beautiful, but they don't always drive results. You don't need artwork, you need more traffic, more customers, and more revenue. This is why I prioritise elements such as conversion rate, loading speeds, and mobile friendliness to help grow your business.

  • Conversion Focused
  • WordPress Development
  • Ecommerce Solutions
  • Mobile Friendly
  • Search Engine Optimised
  • Super Fast Loading

Search Engine Optimisation (SEO)

National and local businesses thrive by being easily discoverable where most customers start their search: on engines like Google and Bing. A well-optimized website isn't just a billboard—it's your hardest-working salesperson, visible to those seeking exactly what you offer. I specialize in enhancing your online presence to capture organic traffic—people in your community actively looking for your services.

  • Keyword and Topic Research
  • On-Page Optimization
  • Technical SEO
  • Content Strategy
  • Local SEO
  • Link Building

Strategy & Consultation

Unsure which service you need? This service is for you. Sometimes you just need to step back and view the full picture where we assess, strategise, and then execute. With this approach, I engage with the key activities that are not just standard but essential. We'll look at where your website stands, understand your market position, and develop a growth-focused strategy.

  • Web Performance Audits
  • Conversion Strategies
  • Marketing Consultancy
  • Branding and Content
  • Analytics and Goal Tracking
  • Growth Planning

Process Automation

You scale a business by automating as much as possible. On average, companies are saving around 25,000 hours a year with automation which is the equivilent to hiring 12 staff members. That's an average saving of roughly £750,000 per year. Combine that with the cost of automation tools coming down, it quickly becomes a no-brainer.

  • Contact Form Integration
  • CRM Workflows
  • Real-time Notifications
  • Bookings and Scheduling
  • Workflow Optimisation
  • Feedback Collection

Support & Maintenance

Every second your website is down, it is costing your business money. What's even worse, is if your site gets hacked and can't be recovered. Fortunately with todays technology, there are many tools and platforms that make it easy to keep your platform safe and your business running.

  • Web Hosting
  • Security Monitoring
  • Code & Content Updates
  • Regular Full Site Backups
  • Performance Enhancements
  • Technical Support & Troubleshooting

Additional Services

Beyond the core services, I also offer a range of additional, complementary solutions designed to ensure your business continues to grow and operate seamlessly.

  • Domain Management
  • Email Setup and Integration
  • Social Media Integration
  • Website Graphics Design
  • Accessibility Auditing
  • Training and Workshops
Not sure what services you need?
02
WORK
Latest Projects
Latest Projects
Latest Projects
Latest Projects
Latest Projects
Latest Projects
Latest Projects
Latest Projects
Latest Projects
Latest Projects
Latest Projects
Latest Projects
Organic digital marketing agency
design
development
SEO
Strategy
DJ equipment review and news website
design
SEO
development
Strategy
Business software and tools review platform
design
development
SEO
Digital marketing agency for gyms and trainers
design
development
03
WHO AM I?

I'm an experienced multi-skilled web designer with 8+ years in the game

I have worked with many different businesses and clients over the years, and my methodology and skill set delivers every single time.

Performance-Driven Design

With an eye for detail and a mind for metrics, I design websites that are fine-tuned to perform. Speed, usability, and functionality are not just features—they are essentials.

Search Engine Focused

On average, 88% of all referral traffic comes from a search engine. That’s why I ensure that all the websites I build are search engine optimised and will be seen in Google, Bing, Yahoo, and more.

Conversion at the Core

From layout to content, every element is crafted to guide the visitor towards taking action—be it a sign-up, a purchase, or a booking. Your goals are the blueprint of my design process.

Analytical Updates

Your website should evolve with your business. Using real-time data, I refine your website to respond to user behavior, market trends, and business growth.

"Most traditional web design freelancers and agencies will build you a website, hand it over, then leave the rest up to you. I prefer to push beyond that and build a system where the website becomes the most important asset in your business.


Put simply, your website should be working for you and not be something that sits looking pretty on the internet. You should be getting more leads, more customers, more bookings, and more revenue."

Rory Tassell
Web Designer
Happy Clients
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What They Say
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Happy Clients
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What They Say
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Happy Clients
💬
What They Say
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Happy Clients
💬
What They Say
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Happy Clients
💬
What They Say
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Happy Clients
💬
What They Say
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Excellent work as always. Rory has become part of the team and always goes the extra mile to get the job done, and done well. Very knowledgable and always willing to offer advice. Thanks a lot Rory, look forward to continuing to work with you on DigitalSuperMarket.
Jamil Anakkar
digitalsupermarket.com
I've hired Rory for both a full WordPress site build and for several technical WordPress and Shopify development jobs. He's been fast, efficient, and great to work with on all occasions. He knows what he's doing and persists to solve any issues until he is satisfied that what he builds is fast, secure, search engine optimised and looking great. I recommend his services very highly.
Ian Clifford
Illicit Digital
Rory is a exceptional at what he does. Not only did he build our site from scratch, he implemented various SEO strategies which saw us gain over 10k monthly visitors per month.
Dex Jones
djtechreviews.com
Rory is a legend. He's quick, has great ideas, and offers tonnes of options to get the job done.
John Limber
Bullet Digital Media
I needed help with optimising the speed of a clients website and Rory was just the guy. He was able to the site loading blazingly fast and completed the job quick himself.
Emma Green
Luna Creative
After working with an agency that kept over-charging us, we wanted to work with a freelancer. Rory was recommended through one of our memebers, and what an absolute gem we found. He helped fix our website that our previous agency had built which was just looking so rough. Rory was able to fix it all and help us implement new features and functions we so desperately needed.
Ellena Bianchie-Barry
House of St.Barnabas
After neglecting my website for many years, Rory helped me understand the importance of a having a good website. I've been steadily growing my client base since we launched and couldn't be happier. Highly recommend.
Russell Morris
Insite Accounting
After overcomplicating our Shopify for too long, the site was a mess. Rory came in and helped us tidying it up and make it so much easier to use. Also loaded faster which helped improve our conversion rate and boosted our revenue.
Jamie Smithson
Elgen Clothing
It's been great peace of mind having Rory on hand to help us with any website related things need. Whether it be troubleshooting an issue, or implementing a new form etc. He's great to work with and super reliable.
Harrison Goode
Edge Tech Recruiment
04
CONTACT
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Ready to start your project?

Email, call, message, or book a call with me today and let’s discuss ways to improve your online presence.

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